Teach decisions, not just formulas

Turn business numbers into a case worth discussing.

Create an MBA-ready decision exercise and a separate instructor key. Start with the fictional CampusBite example, edit the assumptions, then compare the result.

Build a case No account · no upload · no server storage

THE DECISIONWhich channel deserves next month’s budget?

Revenue alone can be misleading. Compare contribution after variable costs and marketing spend.

Fictional example for teaching only

01Set the scenario

02Enter channel data

03Give learners a decision

04Review the instructor key

Case builder

Shape the problem

Case titleCurrencyBusiness contextNext-period marketing budget

Observed monthly data

Compare the options

Variable cost rate is a share of revenue (for example, 55%). Figures stay in this browser session. Use fictional or approved non-sensitive data.

Calculated comparison

Discuss the trade-off

One-month observation · not causal proof

Channel	Revenue	Variable cost	Contribution after marketing	Break-even orders*	In budget?

*Orders needed to cover marketing spend at the entered average order value and variable cost rate. This excludes other fixed costs.

Learner brief

Instructor key

For colleges and training teams

Want this taught as a live case workshop?

Use the exercise to teach Excel, Power BI or financial modelling, then adapt it to your learners’ level.

Discuss a workshop